Strategic Alignment for B2B Marketing Leaders
A 90-Minute Sprint to GTM Clarity & Confidence
Your team doesn’t need more data; they need to a structured way to communicate what they already know.
We facilitate high-intensity, 90-minute sprints that surface the "hidden truths" scattered across your Sales, Product, and CS teams and turn them into a narrative that drives alignment, efficiency, and sales.
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We Help Savvy Marketing Leaders Position Products and Teams to Win
When your positioning is loose, work is frustrating, your teams suffer, and growth is expensive. We help leaders bring clarity, team alignment, and a compelling narrative to their GTM motions.
We help GTM leaders:
Pivot to Platform
You’ve added products and expanded offerings, but your team can’t agree on a cohesive narrative.
The goal: A unified narrative.
Beat Back Competitors
Rivals are entering and gaining traction. Avoid competing on price and features and make your value clear to customers.
The goal: Stay out of price and feature battles.
Save a Poor Performer
You’ve got a product in your portfolio that just isn’t living up to its potential due to weak messaging & positioning.
The goal: Help a laggard product turnaround.
Case Study: Breaking out in a Crowded Market
Cipher was thriving cyber security platform that had gained early traction among the Fortune 100. But to reach the next phase of growth — not to mention raise a round of venture capital — they’d have to tell a compelling market narrative. Read the case.
Your GTM Strategy is Only as Strong as Your Team Alignment
As a GTM leader, you aren't just managing a budget and tracking leads, you’re wrangling narratives, teams, and peers.
But it’s impossible to win when everyone has a different version of reality. You’ve seen it in your SLT meetings: You share a campaign or research or new initiatives, only to hear "that’s not what reps are seeing" from the head of sales. Or have the CEO suggest yet another marketing tactic that’s unlikely to move the needle.
This looks like a consensus problem, but it’s driven by something more basic:
Your team isn’t operating from a common set of facts.
Misalignment makes marketing harder than it needs to be: Campaigns feels scattered, sellers ignore talk tracks and collateral, and your team resorts to producing a mountain of random marketing materials.
The pain surfaces everywhere:
Wasted Budget: You spend on campaigns that the Sales team ignores because they don’t believe the story.
Executive Friction: Strategy sessions turn into circular debates because there’s no shared approach or source of truth.
Market Confusion: Prospects can’t see a meaningful difference between you and your competitors. Sales cycles slow and Closed-No Decision grows.
The 15-Second Positioning Test
Copy and paste this message to a handful of leadership, product, marketing, and sales colleagues in Slack:
"Hey team, I’m looking for language to help explain what we do. Without overthinking it, please reply with: 1) What do we do? and 2) Why do customers choose us over competitors?"
Diagnosing potential problems:
If the answers are scattered, you’ve got an alignment issue.
If the answers don't match your primary marketing messages, you’ve got a translation issue.
If the answers could belong to you or your competitors, you’ve got a differentiation issue.
The 90-Minute Messaging System:
Traditional positioning projects fail because they’re too slow and too complicated. We’re hyper focused identifying and articulating your firm’s differentiators. Then we turn those differentiators into a clear, compelling market narrative.
Buy-in and alignment are built-in to our collaborative, cross-functional process.
1. Competitor-First Research Methodology
We start where your customers do … with your competitors. If you want to win, you have to understand who you’re up against. We go deep on your 3-4 top competitors to identify the white space rivals can’t claim.
2. Uncover Your Hidden Insights
Your sharpest insights already exist inside your company. Our 90-Minute Differentiation Discovery Session surfaces and reconciles these insights from across Sales, CS, Product, and Leadership.
3. Drive Executive Alignment
Alignment is the hidden advantage of high-performing companies. We use the MUD framework to build cross-functional alignment and buy-in so your new narrative has a friction-free rollout.
What You Get: Three Foundational Documents
In the AI-slop era, we’ve doubled down on delivering the three key documents your team needs to run effectively, efficiently, and consistently.
No dusty, 60-page “strategy” decks here.
The Positioning Blueprint: Your North Star document for every executive decision. Clear communication of what you do, for whom, and the value only you can deliver.
Value-Based Messaging Framework: The translation layer. A modular guide for everyone from BDRs to executives that ensures every LinkedIn ad, press release, and keynote stays on-message.
Sales Team Cheat Sheets: A one-page, battle-ready document that stops cowboy selling and arms your reps to tell a compelling story against any competitor, new or old.
Deliverables are ready within seven days of workshop.
GTM Leaders on 90-Minute Messaging
Ready to find your winning messaging?
No more guessing what to say. We’ll help you nail your positioning, align your team, and ship messaging that drives revenue.