Strategic Alignment for B2B Marketing Leaders
The Fastest Path to GTM Clarity & Confidence
We extract the insight hidden within your organization and build you a compelling GTM position in a 90-minute sprint.
Your team doesn’t need more data; they need to a structured way to reconcile what they already know. We facilitate high-intensity, 90-minute sprints that surface the "hidden truths" scattered across Sales, Product, and CS and turn them into a narrative that drives alignment, efficiency, and sales.
Trusted by:
We Help Savvy Marketing Leaders Solve High-Stakes GTM Friction
When your positioning is loose, your work is frustring and growth is expensive. We help leaders at critical inflection points to build team alignement and clarify their product’s value.
Pivot to Platform
You’ve added products and expanded offerings, but your team can’t agree on a GTM narrative. You need a develop a story supported by your team.
The goal: A unified narrative.
Beat Back Competitors
Rivals are entering and gaining traction. You need to avoid competing on price and features and make your value clear to customers.
The goal: Keep competitors at bay.
Save a Poor Performer
You’ve got a product — or suite of products — that just isn’t living up to its potential. It’s a laggard that needs a narrative turnaround.
The goal: Position the product to win.
Your GTM strategy is only as strong as your team alignment.
As a marketing leaders, you aren't just managing a budget and tracking leads, you’re wrangling narratives, teams, and peers. But it’s impossible to win when you and your peers aren't on the same page. You’ve seen it in your SLT meetings: You share a campaign or research or new initiative, only to have the Head of Sales pivot to "what the reps are seeing" and the Head of Product double down on a roadmap that doesn't match the messaging.
This consensus problem, but it’s driven by something more basic:
Your team isn’t operating from a common set of facts.
This makes marketing harder than it needs to be: Campaigns feels scattered, sellers ignore talk tracks and collateral, and your teams resort to “random acts of marketing.”
The pain surfaces everywhere:
Wasted Budget: You spend millions on campaigns that the Sales team ignores because they didn't help build the story.
Executive Friction: Strategy sessions turn into circular debates because there’s no shared approach or source of truth.
Market Confusion: Prospects can’t see a meaningful difference between you and your competitors. Sales cycles slow and Closed-No Decision grows.
The 90-Minute Messaging System:
Traditional positioning projects fail because they are too broad to be actionable. We focus on identifying and articulating your firm’s differentiators and providing the strategy and structure to help your critical partners — Sales, Product, and Leadership — turn their truths into a clear, compelling market narrative.
1. Competitive Messaging Deep Dive
If you want to win, you have to understand who you’re up against. Our Competitor-First Research Method gives you a clear view of the landscape so we can land on a distinct, memorable, defensible market position.
2. Uncover Your Hidden Insights
Your sharpest insights already exist inside your company — they’re just trapped in silos. Sales hears one truth, CS sees another, product knows a third, and leadership adds a fourth. Our 90-Minute Differentiation Discovery Session surfaces and reconciles these insights, and turns it all into a clear, compelling message.
3. Drive Alignment Across Your Team
Alignment may sound soft, but it’s the hidden advantage of high-performing companies. We use the MUD framework to quickly identify and articulate your differentiators — the Smallest Manageable Unit of Strategy. The cross-functional work has alignment and buy-in built into the process.
4. Enablement for Effective Execution
Once your differentiators and positioning are clear, we translate them into tools your team will actually use: Positioning Blueprints, Value-Based Messaging Frameworks, Sales Team Cheat Sheets, and Prescriptive Revenue Plays. The result: marketing, sales, and product can execute with clarity and confidence across campaigns, collateral, and customer conversations.
Without 90-Minute Messaging
Marketing that fails to give customers a reason to choose you
Fragmented GTM communication and mixed signals
Endless internal debates about positioning
Campaigns that create activity, not revenue
Collateral that feels disconnected
A sales team guessing what to say
With 90-Minute Messaging
Marketing that shows your target customers you’re built for them
A single, defensible market position everyone can rally around
Messaging rooted in competitor insight and proven frameworks
A clear, pressure-tested GTM narrative
Content and enablement that move prospects through the funnel
A faster path from confusion to closed-won
Hear from Clients:
“The output from a 90-minute session is super impressive. Expertly done. Very impactful.”
Laura Shaw, COO, Cipher
“This is the best marketing initiative I’ve been in at this — or any other — company.”
VP Product, $1B SaaS Firm
“Incredibly valuable. The 90-MM system is practical, effective, and an excellent way to elevate your marketing message to the next level.”
Elio Struyf, Founder, Engage Time & Demo Time
“We’ve struggled with messaging for five years. Ryan figured it out over a weekend.”
Anand Sheth, CEO, Pulse360
Packages & Pricing
Competitive Messaging Assessment
An expert, unbiased analysis you vs. competitors
Includes:
Analysis of target audience, product differentiation, unique value proposition, and unique product features.
A SWOT analysis of your homepage messaging and positioning.
Everything delivered in a shareable FigJam file that you can circulate with your team.
No AI — Completed by a real human
Price:
Free.
Best Value
Strategic Alignment Workshop
Uncover what makes your product great in a 90- minute workshop
Includes:
Everything from the Competitive Messaging Assessment
Differentiation Discovery Workshop
Value-based Messaging Framework: Clear articulation of First- and Second-Tier differentiators and when and how to deploy them
Positioning Blueprints
Prescription Revenue Plays
Competitive Deal Cheat Sheet for Sellers
Price:
$1,000
Market-ready Messaging
Everything you need to win, plus customer-facing collateral
Includes:
Everything from the Strategic Alignment Workshop
Positioning Blueprints
Prescription Revenue Plays
Competitive Deal Cheat Sheet for Sellers
Homepage wireframe
One pager
Two case studies
Analysis of existing customer interviews, win-loss surveys, and deal data
Price:
$10,000
Ready to find your winning messaging?
No more guessing what to say. We’ll help you nail your positioning, align your team, and ship messaging that drives revenue.