Strategic Alignment for B2B Marketing Leaders

A 90-Minute Sprint to GTM Clarity & Confidence

Your team doesn’t need more data; they need to a structured way to communicate what they already know.

We facilitate high-intensity, 90-minute sprints that surface the "hidden truths" scattered across your Sales, Product, and CS teams and turn them into a narrative that drives alignment, efficiency, and sales.

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We Help Savvy Marketing Leaders Position Products and Teams to Win

When your positioning is loose, work is frustrating, your teams suffer, and growth is expensive. We help leaders bring clarity, team alignment, and a compelling narrative to their GTM motions.

We help GTM leaders:

Pivot to Platform

You’ve added products and expanded offerings, but your team can’t agree on a cohesive narrative.

The goal: A unified narrative.

Beat Back Competitors

Rivals are entering and gaining traction. Avoid competing on price and features and make your value clear to customers.

The goal: Stay out of price and feature battles.

Save a Poor Performer

You’ve got a product in your portfolio that just isn’t living up to its potential due to weak messaging & positioning.

The goal: Help a laggard product turnaround.

Case Study: Breaking out in a Crowded Market

Cipher was thriving cyber security platform that had gained early traction among the Fortune 100. But to reach the next phase of growth — not to mention raise a round of venture capital — they’d have to tell a compelling market narrative. Read the case.

Your GTM Strategy is Only as Strong as Your Team Alignment

As a GTM leader, you aren't just managing a budget and tracking leads, you’re wrangling narratives, teams, and peers.

But it’s impossible to win when everyone has a different version of reality. You’ve seen it in your SLT meetings: You share a campaign or research or new initiatives, only to hear "that’s not what reps are seeing" from the head of sales. Or have the CEO suggest yet another marketing tactic that’s unlikely to move the needle.

This looks like a consensus problem, but it’s driven by something more basic:

Your team isn’t operating from a common set of facts.

Misalignment makes marketing harder than it needs to be: Campaigns feels scattered, sellers ignore talk tracks and collateral, and your team resorts to producing a mountain of random marketing materials.

The pain surfaces everywhere:

Wasted Budget: You spend on campaigns that the Sales team ignores because they don’t believe the story.

Executive Friction: Strategy sessions turn into circular debates because there’s no shared approach or source of truth.

Market Confusion: Prospects can’t see a meaningful difference between you and your competitors. Sales cycles slow and Closed-No Decision grows.

The 15-Second Positioning Test

Copy and paste this message to a handful of leadership, product, marketing, and sales colleagues in Slack:

"Hey team, I’m looking for language to help explain what we do. Without overthinking it, please reply with: 1) What do we do? and 2) Why do customers choose us over competitors?"

Diagnosing potential problems:

  • If the answers are scattered, you’ve got an alignment issue.

  • If the answers don't match your primary marketing messages, you’ve got a translation issue.

  • If the answers could belong to you or your competitors, you’ve got a differentiation issue.

The 90-Minute Messaging System:

Traditional positioning projects fail because they’re too slow and too complicated. We’re hyper focused identifying and articulating your firm’s differentiators. Then we turn those differentiators into a clear, compelling market narrative.

Buy-in and alignment are built-in to our collaborative, cross-functional process.

1. Competitor-First Research Methodology

We start where your customers do … with your competitors. If you want to win, you have to understand who you’re up against. We go deep on your 3-4 top competitors to identify the white space rivals can’t claim.

2. Uncover Your Hidden Insights

Your sharpest insights already exist inside your company. Our 90-Minute Differentiation Discovery Session surfaces and reconciles these insights from across Sales, CS, Product, and Leadership.

3. Drive Executive Alignment

Alignment is the hidden advantage of high-performing companies. We use the MUD framework to build cross-functional alignment and buy-in so your new narrative has a friction-free rollout.

What You Get: Three Foundational Documents

In the AI-slop era, we’ve doubled down on delivering the three key documents your team needs to run effectively, efficiently, and consistently.

No dusty, 60-page “strategy” decks here.

  • The Positioning Blueprint: Your North Star document for every executive decision. Clear communication of what you do, for whom, and the value only you can deliver.

  • Value-Based Messaging Framework: The translation layer. A modular guide for everyone from BDRs to executives that ensures every LinkedIn ad, press release, and keynote stays on-message.

  • Sales Team Cheat Sheets: A one-page, battle-ready document that stops cowboy selling and arms your reps to tell a compelling story against any competitor, new or old.

Deliverables are ready within seven days of workshop.

GTM Leaders on 90-Minute Messaging

  • "The best marketing initiative I’ve been in at this — or any other — company.”

    — VP of Product, $1B PE-Backed SaaS Firm

  • “We’ve struggled with messaging for five years. Ryan figured it out over a weekend.”

    — Anand Sheth, CEO, Pulse360

  • "Incredibly valuable. The 90-MM system is practical, effective, and an excellent way to elevate your marketing message."

    — Elio Struyf, Founder, Engage Time & Demo Time

  • "The output from a single 90-minute session is super impressive. Expertly done. Very impactful."

    — Laura Shaw, COO, Cipher

  • "This is awesome. We're thinking about our product and sales in a whole new way."

    — Sales lead, Series D SaaS firm

Ready to find your winning messaging?

No more guessing what to say. We’ll help you nail your positioning, align your team, and ship messaging that drives revenue.

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Frequently Asked Questions

Still have questions? Take a look at the FAQ.

Our founder, Ryan, is happy to walk you through our process or troubleshoot your positioning and messaging issues. Book 20 minutes with him below.

20-minute strategy call with Ryan

  • We can do a surprising amount in 90 minutes.

    But two important caveats:

    1. The 90 minutes is just the working session.
      Before we meet, we go deep into your messaging and your competitors’. After the session, we spend significant time refining what we uncovered.

    2. The 90 minutes is one, critical piece, of the process.
      We’re not trying to solve everything in 90 minutes. We focus exclusively on uncovering and articulating your strategic differentiators.

      That’s definitely possible. And once that’s clear, the rest of your messaging gets a whole lot easier.

  • Established B2B SaaS and services teams operating in competitive markets.

    We’re typically brought in when:

    • A new CMO needs to quickly get their arms around positioning

    • A company is launching a new product or product suite

    • Competitors are gaining ground or reshaping the category

    • Marketing is doing a lot… but not moving the needle

  • We’re not a fit for very early-stage companies.

    Our clients already have a solid understanding of:

    • Their market (competitors and alternatives)

    • Their customer

    • Their product

    We help you uncover, organize, and align around a compelling market narrative.

    We can’t help you if you’re starting from scratch.

  • We look for two types of people:

    1) Experts: People who deeply understand at least one of the following:

    • Product

    • Market

    • Customer

    2) Stakeholders: People who need to approve and stand behind the final output (typically CEO, CMO, sales leadership, sometimes product leadership)

    One of the advantages of the process is that alignment and buy-in are built in. The people shaping the narrative are the same people responsible for executing it.

  • It might, but we wouldn’t guarantee it.

    Messaging alone doesn’t fix everything product, sales execution, or poor market conditions.

    But this does give you two things that most teams lack:

    • Alignment — Executives who agree on a story, not to mention individual BDRs, marketers, and seller.

    • Clarity — A cohesive view of the market and your place within it. What you offer, who serve, and how you win.

    Both are foundational. Without them, growth is a lot harder than it needs to be.

  • Most consultancies deliver:

    • Long decks

    • Abstract strategy

    • Recommendations that are hard to operationalize

    Some consultants haven’t ever been in-house.

    Our founder spent 13+ years as an in-house PMM. Our focus and output is sparse by comparison:

    • A simple, effective messaging system that includes just three essential documents to guide sales, marketing, and product teams

    • 3-5 messaging pillars that everyone in the company knows and can recite when asked, “Why you?”

  • You can! We even created the CMO’s Guide to Differentiated Messaging to help.

    But there are advantages to having us do it:

    • Reps matter. We’ve done a bunch of positioning and messaging projects at this point, and it’s unlikely anyone on your team has as much experience.

    • Outside perspective is very helpful. If you’ve been noodling on your product and marketing for a while, it’s difficult to see things clearly. We bring a perspective free of your internal debates, history, and more. It’s squishy, but true.

    • We’ve got time. Most marketing leaders are struggle to get through QBRs, SKOs, board meeting prep and more. It’s easy to leave this work undone because there’s so much else to do. We make sure it gets done well.