B2B Technology Leaders
Stop guessing at how you win
We uncover your product’s winning attributes — without weeks of customer research — and turn them into standout positioning and collateral.
B2B tech firms run into the same set of problems
You and competitors all sound the same, leaving prospects confused
Your team isn’t sure who you serve or how you win, so they guess and improvise
You end up competing in a battle of features and price instead of value
These problems a have a common cause:
A weak POV on your product, market, and customer.
Skip the customer research
Most marketers and consultants will tell you that your problems stem from positioning and messaging problems.
That’s probably true.
But what they do next is where things go wrong:
Endless customer research
Scattershot “information gathering” meetings with your team
Docs that no one reads or uses
There’s a better way.
Your team already has everything it needs to win
If you’ve built a successful business, you already know enough to develop a strong POV and to reposition your product to win. You need to know:
Your customer
Your product
Your competitors
That’s it. You don’t need new data. You don’t need weeks of customer research.
But you do need a system that helps you surface and reconcile what your team already knows — the customer, product, and competitive insight.
The 90-Minute Messaging System:
1. Competitive Messaging Deep Dive
If your goal is to compete, you need to start by understanding your competitors. Our Competitor-First Research Method ensures we land on a distinct, memorable, and winning market position.
2. Differentiation Discovery
Misaligned teams often suffer from Insight Silos and Hidden Truths. Our 90-Minute Differentiation Discovery session surfaces and reconciles what truly makes you and your product unique. It’s cross-functional, collaborative, and effective.
3. Enablement for Every Team
We distill your unique value into a clear positioning and messaging framework — then equip marketing, sales, and product with tools like Competitive Deal Cheat Sheets, Positioning Blueprints, and Prescription Revenue Plays so they can put it to work immediately across campaigns, collateral, and conversations.
4. Market-Ready Collateral
Your team can run with the new tools at their disposal — or bring us in to turn it into polished collateral. Either way, you’ll have what you need to start winning deals fast.
Without 90-Minute Messaging
Marketing that fails to give customers a reason to choose you
Fragmented GTM communication and mixed signals
Endless internal debates about positioning
Campaigns that create activity, not revenue
Collateral that feels disconnected
A sales team guessing what to say
With 90-Minute Messaging
Marketing that shows your target customers you’re built for them
A single, defensible market position everyone can rally around
Messaging rooted in competitor insight and proven frameworks
A clear, pressure-tested GTM narrative
Content and enablement that move prospects through the funnel
A faster path from confusion to closed-won
Hear from Clients:
“The output from a 90-minute session is super impressive. Expertly done. Very impactful.”
Laura Shaw, COO, Cipher
“This is the best marketing initiative I’ve been in at this — or any other — company.”
VP Product, $1B SaaS Firm
“Incredibly valuable. The 90-MM system is practical, effective, and an excellent way to elevate your marketing message to the next level.”
Elio Struyf, Founder, Engage Time & Demo Time
“We’ve struggled with messaging for five years. Ryan figured it out over a weekend.”
Anand Sheth, CEO, Pulse360
Packages & Pricing
Competitive Messaging Assessment
An expert, unbiased analysis you vs. competitors
Includes:
Analysis of target audience, product differentiation, unique value proposition, and unique product features.
A SWOT analysis of your homepage messaging and positioning.
Everything delivered in a shareable FigJam file that you can circulate with your team.
No AI — Completed by a real human
Price:
Free.
Best Value
Strategic Alignment Workshop
Uncover what makes your product great in a 90- minute workshop
Includes:
Everything from the Competitive Messaging Assessment
Differentiation Discovery Workshop
Value-based Messaging Framework: Clear articulation of First- and Second-Tier differentiators and when and how to deploy them
Positioning Blueprints
Prescription Revenue Plays
Competitive Deal Cheat Sheet for Sellers
Price:
$1,000
Market-ready Messaging
Everything you need to win, plus customer-facing collateral
Includes:
Everything from the Strategic Alignment Workshop
Positioning Blueprints
Prescription Revenue Plays
Competitive Deal Cheat Sheet for Sellers
Homepage wireframe
One pager
Two case studies
Analysis of existing customer interviews, win-loss surveys, and deal data
Price:
$10,000
Ready to find your winning messaging?
No more guessing what to say. We’ll help you nail your positioning, align your team, and ship messaging that drives revenue.