B2B Technology Leaders

Create Stand-out Marketing Messages Using the Insight Your Team Already Has

We offer a fast, collaborative session to surface your unique differentiators, identify new segments, and craft messaging that converts.

Most SaaS leaders run into the same set of problems:

  • You and your competitors sound the same.

  • You get stuck competing on features and price.

  • Your team isn’t sure what to say, to whom, or why it matters.

  • Your customers don’t have a clear reason to choose you.

We can help.

90-Minute Messaging helps you:

  • Tell a story only you can tell—across sales, marketing, and product.

  • Get out of the feature fight.

  • Align as a company on what makes you unique and valuable.

  • Close deals with clarity and confidence.

  • Avoid selling in a battle of price or features.

Our High-Velocity Process:

1. Competitive Analysis

We go deep (and quick) on your competitors’ messaging and identify gaps, weakness, and opportunity for you.

2. Differentiation Workshop (90 minutes)

This is where you come in. A focused, cross-functional workshop to uncover what makes you uniquely valuable in the eyes of your target customers. It’s collaborative, cross-functional, and designed to surface and reconcile what makes you great.

3. Positioning + Messaging Framework

We distill your unique value into messaging pillars your team can use immediately— across collateral, product pages, campaigns, and beyond.

4. Segmentation, collateral, and beyond

Walk away with your new Positioning and Messaging Framework — or bring us in to create collateral, refine targetable market segments, or design the next phase of GTM strategy.

Build a rock-solid foundation

You’ll walk away with

  1. Clear, differentiated positioning

  2. Targetable market segments — not just personas

  3. Messaging that’s unique

  4. Messaging pillars for sales, marketing, and product teams

  5. Company-wide alignment on your story and value props

  6. A roadmap to win beyond features and price

This isn’t theory. It’s the messaging foundation you need to drive your next phase of growth.

What Leaders Are Saying

“This is the best marketing session I’ve participated in at this — or any other — company. Thanks!”
— VP of Product, $1B B2B SaaS Firm
“The output Ryan got out of an hour and a half was super impressive. With his guidance we’re thinking about our product and segmentation in a whole new way.”
— Laura Shaw, COO, Cipher, B2B Series A
“We’ve been struggling with our messaging for five years. Ryan figured it out over a long weekend.”
— Anand Sheth, CEO, Pulse360

Packages and Pricing

Strategic Foundations Workshop

✅ Slay Insight Silos, Strategic Splits, and align on Firm’s Differentiators in 90 Minutes

Includes:


  • 90-Minute Alignment Workshop (2-5 team members)

  • Competitive Messaging Deep Dive

  • Messaging Clarity Map: Clear articulation of First- and Second-Tier differentiators and when and how to deploy them

Who’s this for:
Perfect for firms who need help help getting leaders and teams aligned on what truly sets them apart from competitors. Sets the stage for experienced marketers to run with a defined set of unique company attributes for website overhauls, new campaigns, pitch decks and more.

Price:

$5,000 $750

Market Ready Messaging

✅ Turn your new product and market clarity into savvy marketing collateral, sales enablement, and GTM roadmap for new revenue.

Includes:

  • Everything in Strategic Foundations

  • Positioning document (core differentiators, value props, and ICPs)

  • Targetable and testable new segments

  • Home page copy

  • One-pager company overview

  • Competitive Deal Cheat Sheet for sellers

  • Sales enablement session

  • LinkedIn Ad Campaign Blueprint (segments, persona, messaging)

Who’s this for:

Firms that need a savvy and cohesive story and essential sales and marketing collateral to accelerate growth.

Price:

$6,500

10-Week Product Turnaround

✅ Maximize confidence, reduce risk, and create a map to new revenue with deep pipeline and customer analysis to drive business transformations.

Includes:

  • Everything in Market-Ready Messaging

  • Pipeline Analysis (sticking points where deals get stuck + prospect analysis)

  • Current Customer Analysis

  • 10 Original Win-Loss Interviews

  • Win-Loss Survey + analysis

Who’s this for:

For sales-led firms with a product that’s failed to meet expectations, and need an expert led turn around without the expense (and risk) of a full-time, salaried employee.

Price:

$35,000

Ready to Bring Clarity Market Clarity to Your Team?

Let’s talk!